Can You Spot the Toilet Paper Industry’s Greenwashing?
We’re literally flushing forests down the toilet. Each year, the logging industry cuts down a million acres of Canada’s climate-critical boreal forest to turn it into products like toilet paper.
This tree-to-toilet pipeline takes a heavy toll on the boreal’s Indigenous Peoples, wildlife, and our climate. But instead of changing, many toilet paper producers hide behind misleading sustainability claims meant to woo mindful consumers.
Can you spot the Toilet Paper Industry's Greenwashing?
(our forests depend on it.)
How about the brand in your bathroom?